FREDDIE MAC

Your Move

★ EMMY WINNER

Your Move was an integrated consumer education campaign designed to re-engage young, first-time homebuyers who felt overwhelmed and discouraged by the housing market. The campaign reframed homeownership from an intimidating destination into a series of achievable steps, using the idea of “move” to represent action, momentum, and progress.

The campaign spanning across TV, digital, social, and display, creating energetic, approachable visuals that broke away from traditional financial-industry conventions. The work paired relatable messaging with practical resources transforming topics like credit building, down payment assistance, and affordability into content that felt empowering rather than instructional.

37.3M Total impressions. 115K page views — 289% above goal. Video drove 2x CTR vs benchmark at one-third the CPM.