FREDDIE MACRight By You
Borrower Help Centers (BHCs) are trusted, community-based resources that help renters, buyers, and homeowners navigate the often-confusing housing journey. The campaign centered on the idea that when it comes to housing, the right help isn’t always obvious but a BHC can be right by you, offering the guidance and support you need, just like the friends and family you already turn to for advice. Creative executions brought this idea to life by pairing familiar, relatable moments of support with the expertise and resources of local BHC counselors. The campaign positioned BHCs as an approachable, trusted resource within the community, while keeping Freddie Mac in the background as a partner supporting their work.
